SFS Chapter 464 The Son of an Old Friend
Chapter 464 The Son of an Old Friend
Zhou Ningyue glanced at the message that just came in on his phone and suddenly laughed.
"Li Zheming, do you mind if the capitalists exploit you again?"
Seeing Li Zheming's thick eyebrows raised, Zhou Ningyue explained with a smile.
"You know Lu Weiyuan, right?"
Li Zheming nodded: "Of course I know, the largest Shandong cuisine restaurant chain in Beijing. Isn't that your father's business?"
Zhou Ningyue was a little surprised: "You know this too?"
"Luweiyuan and Chuanxiangju are the same company, everyone knows that."
Zhou Ningyue smiled with curved eyebrows:
"Then the boss wants you to do him a favor and rewrite the narration for their store anniversary video. My dad has seen the billboards for our dishes and is envious."
Li Zheming blinked: "When will it be used?"
"I'm a little anxious. The store anniversary is on New Year's Eve. The store anniversary video has been building momentum these days, but my dad is not very satisfied with the commentary. After seeing what you wrote, he became even more unbalanced."
Li Zheming was quite surprised.
"A store opening on New Year's Eve? Lu Weiyuan has been around for more than 20 years. At that time, very few restaurants were open during the Spring Festival. How can Lu Weiyuan open on New Year's Eve?"
Zhou Ningyue smiled and nodded:
"This is why Luweiyuan became a huge hit. After half a month of trial operation, it officially opened on New Year's Eve and offered great discounts to customers who ordered New Year's Eve dinner."
"It is said that it was a big hit back then and it was hard to get a seat."
Li Zheming smacked his lips: "Boss Zhou's business acumen is amazing."
"Haha, I heard someone praising me." A hearty male voice sounded.
Li Zheming turned around and saw a middle-aged man of about the same height as him standing behind him with a smile on his face. The moment he saw his face, he was slightly startled.
"Dad, why are you here?" Zhou Ningyue walked up to Zhou Yanqing and took his arm affectionately.
"I heard you were here, so I rushed over. I'm eager to recruit talented people."
"Dad, this is Li Zheming, the virtuous man you wanted to meet."
Li Zheming then interrupted the father and daughter's intensive conversation: "Hello, Boss Zhou."
Zhou Yanqing waved his hand generously: "What boss Zhou? Just call me uncle. Come on, let's sit down and talk in the house."
The three of them went to Zhou Ningyue's small office.
Li Zheming watched the Luweiyuan store anniversary video sent by Zhou Ningyue and listened carefully to the commentary in it.
It is indeed a standard advertising slogan, neither wrong nor outstanding.
The video begins to recall the history of Luweiyuan and shows some old photos from the early years.
Li Zheming suddenly clicked pause, pulled the progress bar back a bit, and paused again after a photo flashed.
He enlarged the image and looked at it carefully, with some excitement in his raised eyes.
"This little boy is me. The car model in my hand is still in my closet. The man in the upper left corner of the photo is my father."
Zhou Ningyue came over and also exclaimed.
"Oh my god, Li Zheming, we took a photo together when we were little. This little girl is me."
In the photo, two children are huddled together and making faces at the camera, with a flower basket with a message of congratulations for the opening of Luweiyuan hanging behind them.
The two excited people looked at the puzzled Zhou Yanqing and handed the phone to him.
Zhou Yanqing's eyes were a little blurry. He held the phone at a distance and looked at it carefully. He actually looked excited.
"Xiao Li, your father is Li Haotian? Oh my god, what a coincidence! No wonder you looked familiar to me the first time I saw you. It turns out you are the son of an old friend."
Zhou Yanqing returned the phone to Li Zheming and began to talk about his relationship with Li Haotian.
It turns out that when Zhou Yanqing first started Luweiyuan, he wanted to position it as a high-end restaurant, but he did not have enough funds.
Because he already had several loans, the approval of new loans was a bit slow, and it was obvious that the construction period would be delayed.
It was Li Haotian, who had just become the section chief at the time, who examined his business details and decided on the spot to quickly lend money, allowing Luweiyuan to finally open for business smoothly.
Later, he expanded his territory in the catering industry and had many dealings with Li Haotian, so he became an old acquaintance.
"This is the day when Luweiyuan opened. Your father brought your family to show his support. That year, your family had their New Year's Eve dinner here. This car model is a gift from me to you."
"Yueyue was about four years old at the time, and you two were so naughty that you ran all over the place and I couldn't catch you even when taking a photo."
Li Zheming looked at the photo with a smile on his face, but when he saw Li Haotian, his smile sank.
Zhou Yanqing, who had been observing Li Zheming, patted him on the shoulder.
"Zheming, your father's job is a high-risk job, don't think too much about it. In a few years, when your father is released, we old friends will still be here."
Li Zheming nodded, continued to watch the video, then raised his eyes and looked at Zhou Yanqing calmly.
"Uncle Zhou, do you have any specific requirements for this copy?"
Zhou Yanqing waved his hand:
"Nothing too specific, just something a little bit new. The original one was too old-fashioned and didn't leave much of an impression."
Li Zheming nodded heavily.
"Don't worry, Uncle Zhou. I'll get it out for you as soon as possible."
......
Li Zheming sat in his room, looking at the car model in the closet and the other photos of them from those years that Zhou Ningyue had sent him on his phone, his eyes sore.
What a happy childhood! Everything is fine and worry-free.
The emotional impact gave him a burst of inspiration and he soon wrote a long article.
Based on the previous storyboard commentary, the order of content and the number of words were adjusted accordingly, and it soon took shape.
He sent the first draft to Zhou Ning for reading, then stood up and walked to the window to stretch.
Outside the window, the sun is shining brightly.
He tilted his head back, closed his eyes and felt the warm winter sun.
That’s great. Keep moving forward and the clouds will eventually clear and the sun will rise.
......
After some communication and adjustment, the new video was released at around 4 pm.
The already wonderful video editing, coupled with the nostalgic and colorful text, quickly brought many people back to the old times.
In this era of fierce competition in the same category, there must always be something special and eye-catching in order to stand out.
Li Zheming's copywriting focuses on nostalgia and the eternal watch over the long years.
The text was so touching that people no longer viewed it as an advertisement, but rather as a video to express their emotions, and they forwarded it one after another to express their feelings.
The benefits to Luweiyuan were immediate, with reservations for New Year’s Eve dinners and New Year banquets pouring in.
......
A message came in, Li Zheming opened his phone and saw that Zhou Ningyue had transferred 20,000 yuan.
"Check the transfer. It's the payment for all the recent copywriting. I added a little bonus to make it rounded."
"Lao Zhou said that the order volume of Luweiyuan has increased sharply. After calculating the turnover next month, he will send you a big red envelope. Please look forward to it."
Li Zheming calculated that according to the agreement, 20,000 yuan was not outrageous, so he didn't hesitate.
He looked at the string of numbers in the account information and felt a little upset.
Twenty thousand yuan is not a lot of money, but it is the second money he earned from writing since submitting his article in middle school.
He sat down at his desk, turned on the computer again, and retrieved a document that had been stored for a long time.
......