People in the Republic of China era began to rise from industry.

Chapter 141 Marketing Strategy: A Public Opinion Offensive Against Jinling

A month has passed in the blink of an eye.

Lin Yi, the part-time co-president, is quite busy, basically traveling between Detroit and York City.

The stock market position building operation went relatively smoothly.

Perhaps because they acted quickly, he and Tony beat the other shareholders to it.

The price of Dodge Brothers stock currently in my possession has increased by 20 percent.

The problem is that the Dodge Brothers have far too few outstanding shares.

Tony was employing a strategy of slowly boiling the frog, taking things gradually.

So far, each of the two has only consumed less than ten million.

However, this problem does not exist when shorting Ford's stock price.

The world's number one automaker has a stock market size that is more than ten times larger than that of the Dodge Brothers!

As for the oil mine acquisition, he had contacted several companies, but the negotiations were slow and the prices were not very acceptable to Lin Yi.

The main issue is that he is currently in a state of continuous financial shortage.

So he didn't seem too eager.

After a month of frenzied sales, sales of Feng Hua heaters have also plummeted.

It's not that the product is bad; it's just that as the weather gets warmer, this seasonal product enters a cyclical slump.

However, the sales of 30,000 units in Yorktown and more than 50,000 units in the entire United States still made Feng Hua Manufacturing famous.

They are just waiting for the summer to arrive so that they can capitalize on the huge market for evaporative air coolers.

The current expected sales volume is 60,000 units over three months.

With nearly half the profit from each unit, we can probably start looking to go public after the summer.

With the stock price soaring and mortgage loans being offered, the necessary procedures were already beginning to take shape in Lin Yi's mind.

He planned to resume his major acquisitions in the oil market at that time.

This was a plan he had made before coming to the United States.

But now that there's shorting Ford stock, the acquisition can be even bigger...

A month passed by in this busy and hectic manner.

The two Beetle prototypes have finally been completed.

Four-cylinder, front-wheel drive.

Given the United States' strong automotive industrial base, mechanical products were not difficult to develop in this era as long as the ideas were clear.

After all, in theory, it is no different from other vehicles; it is just a smaller version.

Prototypes don't involve those tedious details, which saves a lot of time.

As for the differences in appearance between hand-molded car bodies, they are not important.

The two prototype vehicles were mainly for testing purposes.

Test mechanical properties.

Once the ordered car body stamping dies arrive and mass production begins, they will be able to closely replicate his design drawings.

The two-day on-site testing was successfully completed, and the mechanical system is operating smoothly.

After the road test began, Lin Yi, the co-president, approved the distribution of cash bonuses to the technical team.

The Dodge Brothers' purchasing staff also flew to China with interior design drawings and technical requirements.

With the help of Lin Yi's network of connections, they will organize these interior parts as quickly as possible.

"Two months."

"After a month of road testing, the promotion can begin."

"We need to go all out. The promotional video will be shown in all cinemas, and all newspapers must have Beetle ads."

"We will build three glass houses in Manhattan to showcase this groundbreaking car to our future customers in the most intuitive way."

"In addition, customers who pay a deposit during the one-month promotion period will enjoy an exclusive offer of $100 off for every $1 paid."

"The first 999 customers who pay the deposit will also receive a beautiful cashmere seat cover as a gift."

"And enjoy lifetime free vehicle maintenance."

In the conference room, Lin Yi explained his marketing strategy.

With a cigar dangling from his mouth, Dison nodded repeatedly, while several managers diligently took notes.

"Mr. President, what is our price?"

Someone looked up and asked the most crucial question.

"Nine hundred and ninety-nine swords."

It was Dison who answered, a smile playing on his lips, looking completely confident.

With the addition of discount coupons, the price of $900 is now on par with the retail price of the Model T.

It also gives customers the feeling that they are getting a good deal.

And a price that doesn't break four figures will surely win market favor.

He had already learned about these things beforehand and had even consulted some psychologists about them; in short, it was very promising.

Based on the current cost control measures, the profit margin for a single vehicle is still 17%.

But that doesn't matter to Dison.

Once Ford breaks the Model T's market monopoly on low-priced cars, the soaring stock price will bring unimaginable profits to the Dodge family.

He is already considering when to make his move, hoping to cash out a portion of his investment at the peak.

"Gentlemen, this price is confidential for now. Once the publicity begins, keep the price as vague as possible, and ideally, everyone's expectations should be in the four figures or above."

Lin Yi gave a word of advice, then added with a smile, "And the most important thing is that all written promotions must compare the Model T to the car."

"Use our strengths to compare with the weaknesses of the Model T."

After saying this, he clapped his hands twice: "Time is of the essence, everyone get moving immediately."

"Please believe me, a huge prize is beckoning you!"

A sales management team of more than ten people rushed out of the conference room.

Dison, with a cigar in his hand, stood up and smiled at Lin Yi, saying, "Lin, you have a greater talent for sales than for product design."

"So, Dison, you've gotten a great deal from this collaboration."

With a smile, they said something and walked out of the meeting room together...

"Young Master, Miss Seven has sent a telegram asking when you will return to the country."

Just as I returned to my office, Ah Sheng delivered a telegram.

"Did you say anything else?"

Counting on his fingers, nearly three months had passed since he boarded the ship.

"No."

“Send her a telegram saying that it will take about three more months before I can return to China.”

After giving Ah Sheng a brief instruction, Lin Yi added, "Send another telegram to Wu Rongsheng; it's about time to organize the supplies."

"Also, have Lao Fan summarize the recent progress of the company's various lines and give a detailed report."

"it is good."

Ah Sheng turned and left the room. Lin Yi put his feet up on the desk and started thinking about the fabric sales.

Low price, still low price.

Only low prices can open up the market as quickly as possible.

That year, the association's import and export company did not intend to make any profit; it could even provide some subsidies.

In short, as long as there's market share.

With market share comes production scale.

Use scale to reduce costs and use scale to generate profits.

Of course, this is only one step.

As for the other step, it is time to push for negotiations with Nanjing to reduce tariffs related to textiles.

With a general idea in mind, Lin Yi pulled his foot back, flipped out two sheets of paper, and began working on the plan.

The key point is the negotiations with the Nanjing National Government.

This needs to be done, but we can't rush it.

We can't just charge into battle right from the start.

The first thing to do is to cultivate public opinion...