SFS Chapter 151 Brand Effect
Chapter 151 Brand Effect
As the contract was signed, Lu Hai and Liu Guowei declined Ning Lejia and Director Liu's request to stay for dinner...
After all, there are still a lot of things to do in the store...
Apart from anything else, Liu Guowei has to buy back those two cars...
Lu Hai needs to talk to Luo Yongfeng and Lai Anbang about this matter. Besides, the store is short of people and needs to prepare to recruit people...
After all, the two of them went to drive a taxi, and only Yang Huaiding and Jiang Wenbai were left in the store, along with me, so there were only three of us...
Although everything has been dealt with now, who knows if there will be other problems that need to be solved in the future. If I have to go out for something one day, there are only two of us in the store, how can we handle it?
Therefore, recruiting personnel is imperative for Lu Hai...
Liu Guowei sent Lu Haiyi back to the store and directly posted the recruitment notice.
Of course the number of people is limited...
After all, although the policy is open now, if you recruit too many people, you will still be caught...
When the higher-ups held a meeting, they just said that if we hire too many people, it will be easy to go the capitalist way, so we must put an end to this situation...
But if other people open a shop and we are too busy to handle it, we have to hire people, right?
But the leaders didn't tell us how many people we were allowed to recruit, so the people below us naturally didn't know...
What should I do then?
That's the catch word...
For example, when a leader is in a meeting, for example, the boss invites seven people, and there are a lot of things...
These people didn’t hear the other things clearly, but they heard seven people.
Okay, that’s seven people. What if there are more than seven people?
If you engage in speculation and profiteering, you will be labeled as a capitalist...
Therefore, Lu Hai’s recruitment must clearly indicate the number of people.
It's okay to be a little tired sometimes, but once this crime is brought against me, I will have to put in even more effort.
After posting the recruitment notice, I naturally started working in the store with my brothers...
Liu Guowei was also quick to act, and drove two cars over to Lu Hai that night...
When Jiang Wenbai heard that these two cars would belong to them from now on, he was naturally ecstatic.
Luo Yongfeng and Lai Anbang were especially excited.
After all, Lu Hai said that these two cars would be their exclusive vehicles from now on...
Once they get some advertising slogans and stuff done, and get a little familiar with some of Kyoto's more crowded routes, they'll have to start running drivers...
As for what kind of advertisement to make, Lu Hai had already thought about it. With the car in place, he naturally asked the two of them to go and do it tomorrow.
Although there are no car stickers or the like these days, there are posters.
Lu Hai just planned to make some posters and paste them up. After all, the conditions were limited, so this was the only way.
The first advertisement that Lu Hai plans to make is for this hot pot restaurant...
Of course, it is not an advertisement to attract customers, but an advertisement to recruit alliances!
After all, my hot pot restaurant can only be this big at the moment. If I open another branch, I will have to hire more people, which may easily cross the red line...
Therefore, it is best to recruit members directly and collect franchise fees, and it also makes money quickly...
In this way, the family's farm came in handy. All the franchised hotpot restaurants used beef and mutton produced by this farm.
It not only ensures the safety and stability of food, but also ensures that the villagers and I can continue to make money...
Of course, since it is beef and mutton produced by our own family, it will definitely be cheaper than beef and mutton from the market or slaughterhouse...
In this way, the franchisees can benefit, make money, and the villagers can also make money. It can be said to be a win-win situation for all parties.
Moreover, if you join the franchise, you don't have to worry about being targeted by relevant departments because of recruitment issues...
After all, I just provided the hot pot recipe and decoration plan, and the two parties were just in a cooperative relationship...
As for the supply of beef and mutton?
The beef and mutton here are cheaper, so what's the problem with others buying from me?
Moreover, in addition to earning a little franchise fee, you can also make your own brand, which will make it much easier for you to do other things in the future...
After all, the more stores you open, the more famous your brand will be. When others see your brand in the future, will they react subconsciously?
This boss has such a big business, it must be amazing. Also, with so many customers, must the quality and taste be good as well?
So, this is what branding does…
This is also the reason why many manufacturers and businesses began to pay attention to brand benefits after the millennium...
When your brand becomes more famous, when others buy things, several brand names will subconsciously come to mind...
Just like the mobile phone industry in later generations, when we talk about mobile phones, are there only those few brands that come to mind?
But are these the only brands on the market?
Obviously not, there are still many small brands, but why don’t others know about them?
In addition to quality, brand effect is also an aspect...
Just like the brands often used by factory girls and boys, so many people say that they have low specifications and high prices, but why are their sales still good and they are still profitable?
Isn't it the brand's reputation that's there...
Let’s look at the brand from Korea. It is the best-selling mobile phone in the world, but why are its sales so poor only in China?
Even the factories have been withdrawn from China?
Wasn’t it because of the previous incident that the brand’s reputation fell to the bottom, and no one in China was interested in it, so they had no choice but to give up China, which is arguably the largest market in the world...
And that’s what branding does…
Therefore, if we can make arrangements in advance through other means now, it will be very beneficial for the land and sea in a few years...
At least anyone who has eaten the hotpot brand founded by Lu Hai and given it a good review, and then learned that Lu Hai has entered into other industries, will subconsciously react with trust.
For example, when you are lost, a person who has helped you before suddenly appears in front of you, and the other person is a complete stranger.
When two people point to two completely opposite paths, who will you believe?
The answer must be the person who helped you.
The same is true for brand effectiveness.
One is a brand that you have consumed and that you think is very good.
One is a brand you haven’t used.
If two stores sell the same product at the same price, which one would you choose?