Chapter 92: The Verbal Criticism Of My Colleagues
Chapter 92: The Verbal Criticism Of My Colleagues
The Happy Twist team has acted in dramas for more than ten years.
For them, they are familiar with roadshows in various cities.
That's the time.
Another step forward.
On this day, Su Yang was looking at various reports of the company.
At this moment, a system beep sounded.
【Ding: The completion of the 'Charlotte is very troublesome' project is 100%. 】
[Ding: The completion of the 'Wulin Biography' project is 90%. 】
Su Yang paused, and the corners of his mouth curled up.
"Xiao Liu, what's the feedback on the roadshow of 'Charlotte's Troubled' from the outside world?" Su Yang asked his secretary, Xiao Liu, to come over.
"Back to Mr. Su, all the progress is almost the same as what Mr. Su expected. The major media have seen the bright spots of the crew."
When the secretary Xiao Liu said this, he paused, and continued: "At least they saw the feelings of the comedy story of 'Charlotte is very troubled', and realized that we are serious about doing comedy."
Su Yang nodded, it seems that more efforts are needed.
Adopt a multi-dimensional marketing strategy.
The city view in people's hearts is like a big mountain, and breaking this barrier must not be accomplished overnight.
If it was so easy to break those, the drama team of Happy Twist would have blossomed all over the country.
"By the way, what's going on with the theater arrangement?" Su Yang asked.
"Mr. Su, our products produced by Yaodong Group are naturally ranked in the first echelon. However, the representatives of the film industry in Huayi have some opinions on this. They said..." Secretary Xiao Liu said here, it is hard to say down.
"What did they say?" Su Yang smiled faintly.
"What they said was ugly and unbearable." Secretary Xiao Liu said in a deep voice, what about occupying the latrine and not shitting, what about rape and domineering, what about the behavior of black bosses and so on.
"That's right, don't worry about it." Su Yang said lightly, as if he was consuming Yaodong Group's reputation, and the movie theaters will arrange for us after "One Three" and other movies are released.
Now the role of the road show is to wait for the marketing word of mouth to ferment.
But this is obviously a bit slow in efficiency.
Su Yang stroked the tea pet, took a sip of tea, and called Uncle Dong over.
"Uncle Dong, contact the most powerful publicity company in China to create momentum for 'Charlotte is very troublesome', cooperate with our roadshow plan, and let them do a set of publicity."
"At the same time, hundreds of well-known theater managers and media reporters across the country will be called together to hold a film recommendation meeting."
"The next step is to do a good job including new media materials and roadshow forms, as well as the interaction between the media, audience, and theaters!"
"do you understand?"
Hear these orders.
Uncle Dong nodded solemnly, he realized that his eldest brother Su Yang was going to do something big.
This is doing overall planning.
'Charlotte's Troubled' doesn't have a strong star cast.
The eldest brother wants to use the power of the group to promote the entire crew.
According to the big brother's strategy, it can be summed up to show more films, more roadshows, more media organizations and more interactions.
"Brother, I understand. Brothers, you must do your best!" Uncle Dong said seriously.
"In addition, Feng Xiaogang's 'Personal Customization' initiative is a sentimental comedy, so our focus is to make people laugh." Su Yang pointed out the key point.
Now the 'Charlotte' movie is not dominant in terms of volume.
Then follow the principles of less is more and water overflows, deliberately hiding the feelings and emotional lines in the movie.
In the following promotional period, only the point of hilarity will be promoted.
soon.
Another week passed.
Everything was proceeding in an orderly manner according to Su Yang's plan.
At this time, more and more media people and film critics knew about "Charlotte is very troubled".
Their evaluation of this comedy is becoming more and more objective.
"I have to say that the comedy story structure of "Charlotte is very troublesome" is quite complete. If a group of middle-aged uncles and aunts can play high school students, the jokes are actually quite dense.
"In general, I was very surprised, whether it was watching their drama performance ability during the road show, or the activities at the filming conference, I really cried and laughed [I feel that Charlotte will be the dark horse of comedy this year. "
"Not to mention, the idea of this 'Charlotte is very troublesome' is also very good. It has time travel and dreams, and there are many popular stalks and funny elements. I really admire the screenwriter of this movie. The producer is looking for actors who act in dramas to act. I can't understand this shitty operation."
"There are laugh points, slot points, and tears. The characters have distinctive personalities and the story is full. I am looking forward to it! I feel that this movie has created a beautiful dream for some middle-aged frustrated people. For this dream, I am willing to pay for it. Buy a movie ticket and watch it."
Comes with rave reviews.
The promotional campaign for the film has also become more intense.
In the case of Su Yang's marketing planning, the road show and the film show went deep into the special sessions of various well-known colleges and universities.
Because the consumer groups of movies are mainly young people, and they are also the most likely to drive word of mouth.
Everything was as Su Yang expected.
Now the positive reviews of 'Charlotte's annoying' have overshadowed other negative reviews.
It has become the comedy movie that everyone is most looking forward to next.
It can be said.
Su Yang led the marketing team and won a tough battle.
at this time.
In Su Yang's office.
"Brother, for those malicious comments, should we rescue the instigators behind it?" Uncle Dong asked.
"No, one reader still has a thousand Hamlets. You have to believe that the eyes of the masses are discerning." Su Yang smiled lightly.
Now that the publicity has caught up, the effect of the road show has also come out.
Even Shen Teng himself has attracted many fans in the process.
Some students jokingly referred to Shen Teng and Mary as the "Shenma Combination".
It can be seen that everyone likes them.
Now just wait for word of mouth to continue to ferment.
"Let the bullets continue to fly." Su Yang smiled lightly, "By the way, the film and television works that we cooperated with the company will be released soon, right?"
"Yes, big brother, those movies have received mediocre responses at present, and the publicity and distribution work is also jointly done by several of us."
Uncle Dong said sternly: "For those projects, our Yaodong Group will not lose money no matter what, because our investment is creativity and production, as well as a small amount of funds.
Su Yang nodded. Among those cooperative projects, gangster-themed movies will definitely make money at the box office. overwhelmed
As for the comedy theme among them, under the high expectations of "private customization", it may not be able to box office.
But when the time comes to resell the broadcast rights, Yaodong Group will get back the money.
"Everything is mainly based on the publicity work of 'Charlotte is very troublesome'." Su Yang ordered.
"Don't worry, brother, I know how to do it." Uncle Dong nodded.
Just at this time.
Secretary Xiao Liu came in and reported: "President Su, the crew of 'Wulin Biography' has already wrapped up.
Hearing the news, the corners of Su Yang's mouth twitched.
very good.
It seems that the time has come to revolutionize the public's perception of comedy.
"Yes, this progress, Xiao Liu, use my reputation to give each member of the "Wulin Biography" crew a big red envelope, the main creators are the biggest, and you arrange the rest.
Su Yang smiled lightly, couldn't help but took out his cigar and took a deep puff, "Give them a period of time off, and call them back to do publicity work.
"Okay, President Su." The secretary Xiao Liu looked respectful.
Time blinks by.
We're still half a month away from the release of 'Charlotte's Troubled'.
Time blinked again.
It was only a week before the release of 'Charlotte's Troubled'.
The network fermentation effect of its word of mouth is fully revealed.
Countless netizens are now waiting for the release of the movie.
In response to this change, the reporters found Ma Xiaogang to visit him in a live broadcast.
"Master Feng, what do you think of the 'Charlotte' produced by Yaodong Group?"
"Do you think it has the potential to become the dark horse of this year's comedy?"
The reporter's question was full of gunpowder.
Definitely going for the headlines.
Who doesn't know that Feng Xiaogang himself is the representative of Longguo comedy.
His director's classic comedies are household names.
Now 'Charlotte is very troubled' is hotly discussed.
But compare a 'Charlotte's Trouble' without any star cast to his 'Private Order'.
Isn't this deliberately entertaining other masters?
Feng Xiaogang held back his anger and cleared his throat.
He is indeed very resistant to Yaodong Group's marketing methods, but he also knows that it is a trick of the media.
"My reporter friend, I want to criticize you first."
"Deliberately inciting emotions to mislead the audience is a very poor way of interviewing."
"Longguo's comedy market is so big, the audience's eyes are discerning, whoever surpasses whom, the audience has a steelyard in their hearts."
"We creators, the most important thing is to present wonderful comedy stories to the audience.
"So, from this point of view, I, Feng Xiaogang, would rather see more and more comedies emerging in the market, so that everyone can work together to make the comedy market bigger."
As soon as these righteous and awe-inspiring remarks came out.
The interview live room instantly boiled.
"A master is a master, this is called sitting firmly on the Diaoyutai."
"That's right, Teacher Yin is worthy of being the creator of comedy with conscience.
"In comparison, Yaodong Group's marketing is much exaggerated."
"Support masters, support 'private customization'.
"Wait, Master hasn't commented on 'Charlotte's Troubled' yet?"
"I think 'Charlotte is very troublesome' is also worth looking forward to. What do you think of this sincere work by the younger generation?"
Feeling the enthusiasm of the netizens in the live broadcast room, the reporter asked again.
"Master Feng, now that 'Charlotte is very troublesome' is coming aggressively, are you under any pressure?"
"What do you think of its creativity?"
Hearing this, the netizens in the live broadcast room were a little excited..
Although they were disgusted by the reporter's way of asking questions, they really wanted to know Master Feng's views on the rising stars.
Feng Xiaogang sneered in his heart.
Thinking that during this period of time, the Internet is full of marketing advertisements of "Charlotte is very troublesome", and I feel uncomfortable for a while.
There are also a bunch of middle-aged uncles and aunts playing high school students. Isn't this hot-eyed? This is not a comedy, this is kitsch!
This way of forcibly grabbing people's attention made him embarrassed and disgusted, so he said:
"Pressure? The reporter friend is very humorous."
"You should ask Yaodong Group about this question."
"They did a good job of making gangster-themed movies, but why did they suddenly turn their heads to make comedies? Is it inappropriate to ask them if they are under pressure?"
"And their way of publicity, look at their promotional videos, large sections of meat selling scenes, is that what serious comedians do?"
"I, Feng Xiaogang, a comedy representative, welcome legitimate competition in the film and television industry, but I personally disdain such edge-to-edge practices as 'Charlotte is very troublesome'."
"So, it's not eligible for me to comment on it, because I'm not going to watch it at all.
"Friends from the press, is what I said clear enough?"
Feel Feng Xiaogang's strong sense of oppression.
Not only the reporters who faced him directly, but even the netizens in the live broadcast room were not calm.
"Master calm down, master calm down."
"One thing to say, Yaodong Group's marketing methods are indeed criticized."
"What are you talking about upstairs? No matter how the Yaodong Group is, it is a normal business method.
"Master Feng, what's the matter, the personal emotional anger just now is really a bit out of place."
"I can see that Master Feng loves and hates those comedic backstory, this love is so deep.
The interview ended hastily.
After this.
Feng Xiaogang also realized his gaffe, and with the support of Huayi Brothers Film and Television, he once again expressed his views on Weibo.
"This month, there are two big comedy movies coming out, one is "Private Order" directed by me, and the other is "Charlotte is Troubled" produced by Yaodong Group.
"I didn't intend to make too many comments, but I couldn't bear the media reporters' inquiries, so I published some personal and emotional opinions on 'Charlotte is very troublesome'.
"I believe that Mr. Su and Uncle Dong of Yaodong Group have a lot of people, and they don't know as much as a little guy like me."
"As for me, I like the gangster movies produced by Yaodong Group very much. As for the comedy movies produced by it, everyone has a different opinion."
"Of course, if you still want to hold on to my words, then as a representative figure of comedy creation, I will still say that..."
"Don't make gimmicks, show your real skills, don't sell meat, sell hypocrisy, comedy is not a drama, it is an elegant art, not a vulgar leftover.
"If you speak inappropriately, please return Haihan. Sincerely, Feng Xiaogang."
As soon as this Weibo comes out.
It immediately hit the entertainment headlines.
Now everyone can see that Master Feng has a lot of opinions on Yaodong Group, and he has a 3.5 prejudice against "Charlotte is very troublesome".
His wave of public opinion naturally also led to the writing of some "just people" Liu Yaodong Group.
The first to bear the brunt are those small and medium-sized companies that are also in the film and television industry.
"Haha, what Master Feng said is too correct, then 'Charlotte is very troubled' is a drama performance put together by a bunch of failed drama actors, just to make money.
"The script of 'Charlotte's Troubled' is from Yaodong Group, they produce good gangster themes, but they don't understand what comedy is, Master Feng appeases his anger.
"They're clowns, and this 'Charlotte's so annoying' is a vulgar and corrupt cliché, and it's sure to be nondescript.
"Haha, it will be released soon, let's wait for Yaodong Group to be slapped in the face. Right now
at the same time.
the other side.
Yaodong Group.
General Manager's Office.
"Brother, Feng Gangpao is really outspoken. Shall we teach him a lesson?" Uncle Dong's face was gloomy.
"What lesson?" Su Yang asked lightly.
"It's because he was unkind first, so don't blame us for being unrighteous. We can do things like splashing dirty water." Uncle Dong snorted coldly.
"Not at all." Su Yang smiled lightly.
"Brother!" Uncle Dong asked.
"Uncle Dong, just watch, the market will teach him how to behave." Su Yang smoked his cigar and raised his legs.
He leisurely exhaled the smoke ring.
He didn't even bother to go against Huayi Brothers Films.
He has a good hand, and his shot is a dimensionality reduction blow.
So what can I do if I let them jump up and down.
"Okay, let's listen to big brother." Uncle Dong paused and nodded.
Seeing Su Yang's sure victory, Uncle Dong felt inexplicably at ease.
"By the way, the movie is about to be released, and the publicity side must not relax, and must keep an eye on it." Su Yang added.
"good!".
SFS